In 2021, the Tribute to the Future campaign turned its motto into reality. With the slogan ‘United for Education‘, the initiative brought together more than 1,400 Novonor members and people from outside the Group, who donated nearly 2 million to support quality education for teenagers living in the rural areas of Bahia’s Lower South region. In addition, the campaign also counted on the support of 30 companies, which together contributed about 5.2 million reais. Thus, more than 7.2 million reais were raised for three rural schools that promote professional and high school education for family farmers’ children and are part of the PDCIS Social Program, coordinated by the Norberto Odebrecht Foundation.
Most of the amount raised came from donations from companies inside and outside the Novonor Group. “Historically, Tribute to the Future has always had a focus on individuals who were part of the Group,” explains Adelcio Menezes, responsible for Partnerships and coordinator of the campaign at the Norberto Odebrecht Foundation. “But in recent years, we have also begun to trace strategies in seeking donations from legal entities, that is, from companies. We seek and support the submission in public notices, we make partnerships with platforms with expertise in raising funds through companies, and, of course, we count on the mobilization of the supported Family Homes themselves,” he says. The result was the engagement of ten times more organizations than in 2020.
But the support of the 1,406 individual donors was also essential to the campaign’s fundraising. In 2021, most of the Novonor Group’s Businesses had an increased number of donors. In addition, the number of people from outside the Group who donated to Tribute to the Future more than tripled to almost 12% of all individual donors: an engagement that reflects the aim of the campaign. “The most important thing is not the amount of the contribution, but the support that any donated amount gives to the education of hundreds of boys and girls,” says Cristiane Nascimento, responsible for Sustainability, Partnerships, and Communication at the Foundation. “We want to see more and more people engaged in this cause. And everyone’s participation, from inside and outside the Group, is essential for this,” she says.
Volunteers
In 2021, 10 leaders from each of the Novonor Group’s Businesses became even more engaged in the cause of Education and accepted the invitation to become Tribute to the Future Ambassadors. On social networks, in meetings with their leaders, and in conversations with friends and family, the Ambassadors publicized the campaign, presented the importance of education for rural youth, and facilitated the donation for members of their companies. Together with them, the 10 campaign coordinators from each Business also worked, already traditional actors within the initiative.
In addition to coordinators and ambassadors, another highlight of this Tribute to the Future campaign was the support of volunteers: 88 members of all Novonor Group Businesses, also known as Agents of the Future for their role in encouraging life-changing donations from boys and girls, have joined the team engaged in the initiative. They had the role of introducing the campaign to colleagues, friends, and family; explaining the ways to donate; and making communication between potential donors and the campaign coordination even easier. In addition, testimonials from volunteers were featured in press articles about the campaign: check it out!
Want to volunteer for the next Tribute to the Future campaign? Send an e-mail to fundacao@fundacao-no.com and indicate your interest!
