Check out the result of the 2020 Tribute to the Future campaign

Even in such an adverse year, more than 2.5 thousand people made it possible to raise R$ 2.1 million to support teenagers' education

Share it
Font size

With the Tribute to the Future 2020 campaign, more than 2,500 foundations have left a legacy for the world. Reaching more than R$ 2.1 million in donations, the mobilization pointed out that even facing the adversities of a year marked by social distancing, solidarity has managed to unite members of Grupo Novonor and other people who believe in social transformation through education. The donations make the education of teenagers possible through projects carried out by Casas Familiares in Bahia's Baixo Sul region, partner schools of Fundação Odebrecht in carrying out the PDCIS Social Program.

A black girl wearing a school uniform smiles while besides her mom and her dad in a rural setting.
Jhemily Assunção (center), next to her parents. She is a direct beneficiary of Tribute the Future's donations

"The opportunity to invest in young people, future entrepreneurs, is a way to act as an agent of transformation. It is a seed that you plant and harvest real fruit. You feel your social responsibility fully active", said Elizabete Silva, member of Horiens, a Grupo Novonor company, which has been contributing to the Tribute to the Future for years. Safe and sanctioned by the Municipal Council for the Rights of Children and Adolescents (CMDCA) of the municipalities where Fundação Odebrecht Foundation operates, the campaign benefits about 300 teenagers every year, indirectly impacting thousands of people.

Beatriz Lepikson, responsible for Social Partnerships and Tribute to the Future at Fundação Odebrecht, says that due to the Covid-19 pandemic, the campaign has resorted to videos, conferences, e-mails, and social networks to mobilize people inside and outside Grupo Novonor. "For us, that have always done a lot of mobilizations personally, 2020 was challenging. We need to reinvent ourselves and find ways, even during the isolation, to be close to people. Our Instagram Live videos, for example, are a way to try to get closer and show the meaning of being part of this initiative," she explains.

More than 30 videoconferences were held at Grupo Novonor on the topic Tribute to the Future, with over 1,200 people managing to talk or listen to testimonials from supported teenagers, such as Jhemily Assunção. Aged 15, she is one of the benefited students who sent a video message to the members. In front of her productive area, she tells how her life has been transformed since she joined the Igrapiuna Rural Family House (CFR-I). "It is through education that my dreams are becoming real, the example of being a rural businesswoman", she said.

Since 2004, Tribute to the Future has been fostering the culture of donation in Brazil and contributing to the construction of a fairer, more harmonious society with equal opportunities for all. To check out all the highlights of the 2020 campaign, featuring the mascots Luna and Dante, click here.

Newsletter Subscription:
Just enter your name and best e-mail!
2018 - 2022. Fundação Norberto Odebrecht. All rights reserved.
Powered by: Click Interativo | Digital Agency

We use cookies to frame information about how you use or our site and the pages you visit. Everything to make your experience more pleasant possible. To understand the types of cookies we use, click on Options. Ao click on Accepted, you consent to the use of cookies.

Accepted Options


We want to be transparent about the data that we partners collect and how we use it, so that you can control how well your personal data is. To obtain more information, consult our privacy policy and our cookie policy.

Or what are cookies?

Cookies are saved files on your computer, tablet or phone when you visit a site.

We use the necessary cookies to make or site work in the best possible way and always to improve our services.

Some cookies are classified as necessary and allow central functionality, such as security, network management and accessibility. These cookies can be collected and set so that you start your navigation or when you use any resource that I require.

Manage consent preferences

We use third-party analytics software to collect statistical information about visitors to our website. These plugins may share the content you provide to third parties. We recommend that you read their privacy policies.

Block / Activate
Google Analytics

Plugins are used to track visitors to websites. The intention is to display ads that are relevant and attractive to the individual user and therefore more valuable to third-party publishers and advertisers.

Block / Activate
Facebook Pixel

They are those that allow you to browse the site and use essential features, such as safe areas, for example. These cookies do not store any information about you that can be used in product or service communication actions or to remember the pages navigated on the website.

Block / Activate