With the Communicating Impacts of Social Transformation – PDCIS Impact Assessment Communication Campaign, the Odebrecht Foundation wins the Northern and Northeast regional stage of the 46th Aberje Awards in the Organizational Sustainability category. The announcement of the winners occurred on October 22 through the Aberje website. With the recognition, the institution disputed the national phase in a virtual way, on November 9, with the companies Gerdau (winner of the category), FCA - Fiat Chrysler Automóveis Brasil, BRK Ambiental and Fundação Grupo Boticário de Proteção à Natureza.
Developed and implemented by the Foundation’s Communications team, the campaign focused on a strategy that addressed the economic, social and environmental impact results evaluated by the study conducted in 2018, giving feedback to the stakeholders. It also raised discussions about the importance of measuring and evaluating the real impacts generated to families by an interference such as the PDCIS, Social Program created in 2003 by the Foundation, requalifying communication and its image as a Third Sector institution0.
Fabio Wanderley, Superintendent of the Odebrecht Foundation, celebrated the achievement in the year of the centennial of the institution’s founder, Norberto Odebrecht, praising the relevance of a performance focused on people. “Have the courage to communicate openly what we did right and What we learned and also what we had to improve. No doubt, we are more mature and aware of our role in contributing to a sustainable development and for the construction of a more harmonious society with equal opportunities for all,” he said.
For Camila Giuliani, Communications Analyst at the Odebrecht Foundation, the campaign fulfilled its role, bringing the Foundation closer to society in view of its effective contribution to sustainable development. “We have established a very positive dialogue that has been accountable to all stakeholders from a transparent behavior and the establishment of more consistent connections with the entire network of which we are part,” he said.
Elected the most important award in the sector by the communication directors of the main companies in the country, the Aberje Award – the acronym for Associação Brasileira de Comunicação Empresarial – recognizes the best practices of Brazilian business communication, marking the trajectory of professionals and their organizations as protagonists of the continuous improvement of business narratives.